---
title: News | One Earth Rising | Justin Bovington
description: "Justin Bovington is our hands on One Earth Rising’s Chief Creative & Marketing Officer. He has been instrumental in the adoption, development and implementation of technology immersive marketing experiences since 2003. A winner of multiple Webby Awards, BAFTA & EMMY nominated, Fellow of the Royal Society of Arts. Justin also worked with Disney Motion Pictures on the experiential marketing launches, a real first, for Pixar CARS, Hitchhikers Guide to the Galaxy, among many. Justin leads our new gaming products, marketing and experiences. Plus the development of our forthcoming cross channel projects in 2021 (more on that in a few months!). Alma mater: University of Westminster. Former, Creative Industries and Marketing 4.0 lead for the EuropeanRDF at the University of Plymouth."
---
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# Justin Bovington
Justin Bovington is our hands on One Earth Rising’s Chief Creative & Marketing Officer. He has been instrumental in the adoption, development and implementation of technology immersive marketing experiences since 2003. A winner of multiple Webby Awards, BAFTA & EMMY nominated, Fellow of the Royal Society of Arts. Justin also worked with Disney Motion Pictures on the experiential marketing launches, a real first, for Pixar CARS, Hitchhikers Guide to the Galaxy, among many. Justin leads our new gaming products, marketing and experiences. Plus the development of our forthcoming cross channel projects in 2021 (more on that in a few months!). Alma mater: University of Westminster. Former, Creative Industries and Marketing 4.0 lead for the EuropeanRDF at the University of Plymouth.
## [One Earth Rising Creates the Purposeverse](https://news.oneearthrising.com/oneearthrising-creates-the-purposeverse)
### Answer: Metaverse + Social Impact Gaming = The Purposeverse™
If you haven't heard of the Metaverse, you soon will. Simply put, the Metaverse is a convergence of virtual spaces where the boundaries of our social interaction are almost unlimited. It's the convergent point: video gaming, social media, entertainment, and commerce - intersecting as one single explorable virtual experience.
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